MyWebShoppe.com

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Isn't it time to put some action into your online marketing.

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We Specialize In Equine Videography and Internet Marketing for Horse Professionals provided by Horse Professionals.

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Latest News

01/15/10

Recently reduced this Princeton/McKinney Tx Horse Training and Boarding Farm offers OWNER FINANCING! View the real walk through narrated video tour!

12/03/09

If you're looking for Texas Ranch American Quarter Horses for sale, take at look at these beautiful horses for sale located in Saint Jo, TX

12/01/09

Tips and Techniques to capture your horse at its best on video tape.

Marketing Tips For Selling Your Horse Online

Here are some tips that will help you to sell your horse at a fair market price.

1. Know your market.
If you are advertising a horse that is between $1000-9999, 2-10 years of age, well trained or broke to saddle and registered in some breed organization than you have a middle market horse. Middle market people are looking traditionally for Family horses they can enjoy on the trail, go to local shows and just have fun with. They generally make over $30,000 a year and less than $80,000. They may have their own acreage out in the country or keep one or two horses at a local stable. They will use the internet to find prospective horses by going to a lot of horse sites that advertise horses they can look at that are in their price range.

Under $1000 Bargain Shoppers- these are people who scour the local paper ads, auctions, Craigslist.com , etc to find horses they believe can be resold for a better price. They may also be people who have always wanted a horse but never had enough to buy one and stable the horse too and now have the means to keep horses on their own property and are very hands on folk.

$10,000+ are usually breeders and serious show horse folks. They tend to stable their horses or have hired help to do the work at their ranch. They tend to make well over $90,000 a year. They will buy their horses from established breed farms that win in the show ring, advertise in the breed publications or select private sales.

2.Develop a Strategy-
Most horse buyers fall in the middle market range. So to attract their attention you should place your ads in as many places as you can that are frequented by them. A good collection of free classified links where you can place ads for your horse for sale for free can be found at http://4mywebshoppe.com/links.html . One of the best ad sites to use is http://equinenow.com. Photo ads are free and you can link your Youtube video to your ad.

3.Get a good website built.
If you have a lot of horses for sale or sell horses or horse related services on an on-going basis you should invest in your own domain name and website. Don't use a free site with popup ads it will detract from the perceived value of your horses for sale or at stud. You can get ad free webhosting at less than $100 a year that includes your own personal domain name!! This is not the place to be skimpy. Don't build it yourself if it does not look like a professionally built site. If it looks like a refrigerator door with lots of stuff on it - it will not portray a professional image. You can get a webpage built for as little as $35. This is cheaper than a 1 week ad in most local newspapers that may never generate a call.

4.Put up good pictures and online movies.
Make sure the pictures look professional and load quickly, people get tired of waiting more than 10 seconds for a website page to show up.

Post online movies where they can view the horse being ridden, jumping over fences, doing sliding stops, english gaits, just being a horse, saddled, clipped, etc... so the viewer can see more about this horse now. It may just be enough to get someone to buy your horse over someone who just posts a glamour shot picture of their horse. Don't use MPG, AVI, Quicktiime or Real player movies. They can take forever to load and most people don't have the right media player to play them nor 10 minutes to wait for something to happen. Get FLASH Movies. Go to http://www.4mywebshoppe.com and take a look at the Project pages of movies and video ads. These are the type of movies that have sold horses. It is the same format that Youtube uses for their online video, so if you are on a budget, upload your video to Youtube and link your video posted there to your website or ads.

5.Go to the FREE AD sites and place ads that make your ad stand out from the rest. "SEE ONLINE MOVIES! Tall Gorgeous Trained Winning Filly". Make sure you put your website address and note that you have other wonderful horses for sale with online movies to look at.

Place a lot of ads. It takes time, but the payoff is that you are reaching a greater market audience of potential horse buyers and who knows... maybe you will be like some of the clients of MyWebShoppe.com and your next buyer will be from Alaska or Europe.